WHAT YOU'LL GET ... LECTURE LINE UP FROM THE Palm Springs CONFERENCE!
Sam Jacobson: How to Leverage More Sales: Expert Pricing Tactics to Convert Better Business
Pricing can make or break your business - and not in the way that everyone else talks about it. Setting your rates is just the first step on a journey to use pricing to get more bookings. What you do in other areas around pricing is what will set you apart from your comp set. Learn from a sales and pricing expert who’s sold more than $10mm directly to wedding clients. Key takeaways include: Several advanced pricing strategies, how to create compelling packages, when and how to raise your rates, and what you can do to demonstrate value to prospective clients.
Morgan Olsen: The Body and Soul of Photography || The No BS side of your business, and how to put your soul into everything you do with effective systems.
Iggy McDonald: Your CODB Analysis || What is your time worth? Let us break down the theory and application of your actual cost of doing business and internal rate of return. Iggy will show you how to analyze your expenses of both time and money, and teach you how to ask the right questions to get you on the path to breaking those financial goals!
Kara Mercer: Your Commercial Photography Journey || The Financial benefit to introducing commercial work into your existing business.
Brooke Davis: Rooted in quiet air, A guide to documenting the human experience || It can be suffocating, to take something that you are deeply passionate about and let the hustle take over. It is imperative we shift our perception of fulfillment and success. If we call ourselves creatives, don’t we need time to breathe, create and exist? Are you arriving in a location and mapping out each and every shot, or are you setting a vibe, mood, and tone to let your subject nest into being human? Yes, there are poses and starts for every session but the age of the checklist and styled shoots needs to disappear. In its place leave concepts that are beautiful. We are complicated beings, find inspiration in your human experience and seek out other stories. Let's leave something soul staining behind. Become brutally soft.
Shaun Austin Gordon: CEO Kiss || How Authentic Client Connection and Albums can increase your Profits.
Sharee Davenport: Pinterest Strategy || The Full Outline of How Pinterest Keeps her booked Year-round and increased her yearly revenue
Kaley Kocinski: Creating Honest Photographs || Lecture/ live shoot all about how to NOT pose your client. Telling a story through composition, fresh perspective, one frame, experimentation, styling, movement, and vulnerability.
Jon Taylor Sweet: Understanding my Yes's and my No's || A journey into building confidence in yourself and the importance of networking and leveling up.
Jordan Zobrist: Driving Commercial Business || How to travel as a commercial photographer, how to obtain new clients, how to network and harness the power of social media to build your brand.
D'Arcy Benincosa: How to Become a Marketing Ninja || 10 Marketing Tips that are proven to transform your business.
Rodney Brown: Attracting an audience and clients that love YOU || Focusing on self-love, self-affirmation, cohesion in your messaging and appearance. Being YOU, and finding your own identity and voice so you can attract the right type of clients.
James and Jess Wittmayer: How to Not Suck as an Entrepreneur || DO you call yourself a creative entrepreneur but feel you're in over your head, trying to get some air? Learn how to set up a business that works for you, not one that you work for.
Kaleigh Wiese: How to Build a Strategic Brand || Learn why people choose you, the two brand directions you can take, what makes a strong brand, polishing your message, implementing your brand consistently, and more.
Monique Serra: Friends vs Clients || Relationships matter. How to create genuine relationships in business. My step by step process to client interaction.
Olivia Markle: How I built a 6 Figure Business in 12 Months || How I went from never touching a camera to becoming a successful full-time photographer in less than 6 months. My step by step process into making the jump into full time, and how I turned it into a 6 figure business in less than 12 months.
Benjamin Holtrop: What its like to be a High End Stylist, and Why you should Care as a Photographer.
Jamie Findlay: Closing Keynote
Panel Speakers: Surprise Industry Leaders
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